 |
 |
| Titre : |
The story teller manager |
|
| Numéro : |
46 |
|
| Année : |
2012 |
|
| Volume : |
XVIII |
|
| Auteur(s) : |
Stéphane DIEBOLD |
|
| Résumé : |
Storytelling is a technique more and more important in management technicals, it is often associated with marketing of a simple manipulation, however there are other visions: the man is ontologically a maker of history, it needs of neurologically credible story to give mean into his action. Management can become a storyteller to sublimate the action of each and give them motivation to a collective adventure. |
|
| Pages : |
159 - 171 |
|
| Type : |
Research paper |
|
| Keywords : |
human adventure, collective, desire, history, emotional management, fictional mode, motivation, drive, storytelling, sublimation, leadership |
|
| APA : |
|
|
| Citations : |
1 |
|
| CAIRN : |
https://www.cairn.info/revue-internationale-de-psychosociologie-de-gestion-des-comportements-organisationnels-2012-46-page-159.htm |
| |
|
|
|
|
| Most cited papers |
| |
| Display TOP | 5 | 10 | 15 | 20 | |
| |
|
|
| Louis Jacques, Filion |
|
| Entrepreneurial representations: an emerging field of study |
|
| Volume XIV, Issue 32, 2008 Afficher plus |
|
|
|
| Cornelius, Castoriadis |
|
| The "rationality" of capitalism |
|
| Volume IV, Issue 08, 1997 Afficher plus |
|
|
|
| Robert, Paturel |
|
| Grandeurs and servitudes of entrepreneurship ... |
|
| Volume XIII, Issue 31, 2007 Afficher plus |
|
|
|
| Jean, Pralong |
|
| The image of work according to Y generation. An intergenerational comparison on 400 subjects using a cognitive mapping technique |
|
| Volume XVI, Issue 39, 2010 Afficher plus |
|
|
|
| Harry, Coenen |
|
| Action research. The relationship between researchers and the researched |
|
| Volume VII, Issue 16-17, 2001 Afficher plus |
|
|
|
| |
| |
|
|
