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| Titre : |
An exploratory study of the influence of muslim religion on managerial practices within halal entreprises located in France |
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| Numéro : |
54 |
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| Année : |
2016 |
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| Volume : |
XXII |
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| Auteur(s) : |
Lovanirina RAMBOARISON-LALAO, Alioune BAH |
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| Résumé : |
In France, little is known about the relationship between religion and management practices in enterprises directed by Muslim managers. This paper explores the influence of Islam religion on HRM management and marketing practiced in the "halal" food supermarkets in France. The research methodology relies on defined and pointed interviews with the managers of three SMEs specialized in the "halal" food trading in Strasbourg as well as live on the spot observations in order to better understand if the religion has an effect on the SME behavior. The results of the paper highlight on one hand, the influence of the religious culture (Banon, 2006) on HRM practices, especially in the style of management and gender recruitment. On the other hand, the study also shows an important effect (impact) the Islam religion has on the marketing positioning of some food products, particularly the meat, in order to respond to muslim consumers’ expectations. Nevertheless, the marketing strategy of these Muslim brands does not focus only on the muslim north African clients. The study finds that the sample of SME in the “halal meet” market apply voluntarily open-target and social responsible strategies in order to show their respect to the fact of being in a secularist market. |
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| Pages : |
75 - 101 |
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| Type : |
Research paper |
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| Keywords : |
halal agribusiness outlet, HRM practices, marketing practices, Muslim manager |
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| APA : |
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| Citations : |
1 |
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| CAIRN : |
https://www.cairn.info/revue-internationale-de-psychosociologie-de-gestion-des-comportements-organisationnels-2016-54-page-75.htm |
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