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| Titre : |
How can social media improve new services development? An exploratory study in a knowledge-intensive activity context |
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| Numéro : |
61 |
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| Année : |
2019 |
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| Volume : |
XXV |
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| Auteur(s) : |
Michaël BENEDIC |
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| Résumé : |
The purpose of this article is to shed light on the individual practices, benefits and challenges related to the use of social media for new services development. The potential for innovation offered by the emergence of these tools is highlighted by the scientific and professional literature, but the benefits seem to be still largely untapped. In the context of knowledge-intensive business services, competitiveness highly depends on the ability to develop novel and tailor-made solutions. The challenges of using social media to meet the needs of the market and innovate are therefore particularly important. This exploratory research is conducted with a case study within a consulting firm. Consultants use a professional social network website to develop their news services in an intrapreneurship context. The results highlight contrasting effects of the use of social media according to the maturity of practices and the level of progress in the idea journey. |
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| Pages : |
151 - 169 |
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| DOI : |
https://www.cairn.info/revue-internationale-de-psychosociologie-de-gestion-des-comportements-organisationnels-2019-61-page-151.htm |
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| Type : |
Research paper |
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| Keywords : |
social media, new service development, individual practices, idea journey, social network |
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| APA : |
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| Citations : |
0 |
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| CAIRN : |
https://www.cairn.info/revue-internationale-de-psychosociologie-de-gestion-des-comportements-organisationnels-2019-61-page-151.htm |
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