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| Titre : |
Rhetoric strategies to legitimize corporate social responsibility |
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| Numéro : |
38 |
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| Année : |
2010 |
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| Volume : |
XVI |
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| Auteur(s) : |
Patrick GILORMINI |
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| Résumé : |
We aim at understanding how storytelling contributes to the institutionalization process of corporate social responsibility. Starting from CSR viewed as a sense making process, we analyse how new rules, norms and cognitive frameworks get institutionalized to understand sustainable development principles adoption in management practices. Selecting and introducing new texts in the discourses used when facing sustainable development issues, is a key to legitimize new organizations and methods. This rhetorical moment hinges on argumentation methods. Inspired by the Actor Network Theory, we suggest a model to understand how rhetoric helps to establish assemblies around sustainable development matters of concerns and how these assemblies justify their positions and get legitimized by enrolling or excluding stakeholders. Focusing on communication between stakeholders, our approach underlines the political role of the corporation. This constitution of new public spaces is eventually assessed in relation with Jürgen Habermas discussion ethics. |
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| Pages : |
63 - 84 |
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| DOI : |
https://www.cairn.info/revue-internationale-de-psychosociologie-2010-38-page-63.htm |
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| Type : |
Research paper |
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| Keywords : |
actor network theory, argumentation, discussion ethic, corporate social responsibility, rhetoric, institutionalization |
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| APA : |
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| Citations : |
5 |
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| CAIRN : |
https://www.cairn.info/revue-internationale-de-psychosociologie-2010-38-page-63.htm |
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