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| Titre : |
Between mission and market : Diversity, a strategic issue for French Business Schools ? |
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| Numéro : |
66 |
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| Année : |
2020 |
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| Volume : |
XXVI |
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| Auteur(s) : |
Maryline MEYER, Cédrine JOLY, Mélanie JAECK, Magalie MARAIS |
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| Résumé : |
This article analyzes the diversity policies implemented by the French business schools in a strategic dimension and focuses more specifically on mid-ranking schools, which are strongly subject to the challenges of competition and differentiation on their markets. We explore to what extent a diversity policy can be a solution to combine the economic and social logics of these hybrid organizations. From an exploratory and qualitative study carried out with seven Grandes Ecoles of management, we highlight how diversity policies are developed within the studied business schools and how they articulate multiple institutional logics. Our results conclude to a variable appropriation of diversity issues within the studied business schools and highlight that this appropriation is largely dependent of top leaders’ and governance’s engagement on these issues. We show that for schools that have integrated diversity into their mission and strategy, reconciliation between economic and social logic lies in a reinforcement of schools’ reputation and attractiveness, in a response given to students in their search for meaning and in an enhancement of their professional integration. Two tensions associated with the combination of these logics also emerge from our cases : a tension between diversity and academic excellence on the one hand, and a tension between diversity and economic profitability on the other hand. |
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| Pages : |
91 - 114 |
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| DOI : |
https://www.cairn.info/revue-internationale-de-psychosociologie-de-gestion-des-comportements-organisationnels-2021-66-page-91.htm |
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| Type : |
Research paper |
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| Keywords : |
diversity, diversity policy, French business schools, hybrid organizations, tensions |
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| APA : |
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| Citations : |
0 |
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| CAIRN : |
https://www.cairn.info/revue-internationale-de-psychosociologie-de-gestion-des-comportements-organisationnels-2021-66-page-91.htm |
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