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| Titre : |
The influence of mixed virtual health communities on patients'' trust in their regular doctors in a health crisis context: An exploratory study of a mixed Covid-19 virtual health community |
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| Numéro : |
74 |
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| Année : |
2022 |
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| Volume : |
XXVIII |
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| Auteur(s) : |
Pierre BUFFAZ, Brice ISSEKI |
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| Résumé : |
Since the outbreak of the Covid-19 health crisis in March 2020, almost the entire world''s population has been forced to live with heightened health measures and has many questions surrounding this still poorly understood disease. For answers, many are turning to social media, and in particular to virtual health communities. This article, with an exploratory purpose, analyses the influence that such a community, mixing patients and doctors, can have on the patients'' trust in their regular doctors. To answer our question, we used a virtual health community Covid-19 and implemented a netnographic approach based on the understanding and interpretation of language and non-language data. The results show that patients'' trust in their doctors is now partly influenced by the information exchanged in the virtual community. A conceptual evolution of trust in the patient-doctor relationship is highlighted: clerical trust seems to disappear, while trust, qualified as “intermediated viral”, seems to appear. This evolution, resulting from the health crisis and the "peer-to-peer" model characterizing virtual communities, could be taken into account to renew the medical relationship. The managerial challenge for doctors is to maintain trust with patients, for example by integrating the medical relationship as a triadic relationship including virtual communities as actors in the relationship. |
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| Pages : |
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| DOI : |
https://www.cairn.info/revue-internationale-de-psychosociologie-de-gestion-des-comportements-organisationnels-2022-74-page-71.htm |
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| Type : |
Research paper |
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| Keywords : |
virtual health community, Covid-19, trust, patient-doctor relationship, netnography |
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| APA : |
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| Citations : |
0 |
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| CAIRN : |
https://www.cairn.info/revue-internationale-de-psychosociologie-de-gestion-des-comportements-organisationnels-2022-74-page-71.htm |
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